Sales and Marketing

Course Information

This course introduces the student to consumer-based services marketing and sales as applied to the Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behavior, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.

Intake S24 SEM

Start Date May 14 / 2024

End Date Aug 20 / 2024

Prerequisite(s):

LTRM700

Computer Software Requirements:

n/a

Chats:

n/a

Group Work:

n/a

Registering college code:
SE-RCM702

Host college code:
CL-LTRM702

How to register

You can register in-person, online or by phone. For details visit https://www.senecapolytechnic.ca/ce/info/registration/index.html .

Contact

Centre for Flexible Learning
Centre for Flexible Learning, room D2375
Email : online@senecapolytechnic.ca

Faculty of Continuing Education
Newnham campus, Room D2200
1750 Finch Avenue East
Toronto, ON
M2J 2X5

Find on map

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